NEW MYSPACE VALENTINES DAY SURVEY
Valentine's Day Facts
More than 100 million roses are sold at Valentine's Day. Of cut flower purchases, Valentine's Day ranks #1, making it the number one holiday for many florists.
Of Valentine's floral purchases, 64% are made by men and 36% by women. What are they buying?
78% Cut flowers
15% Flowering houseplants
5% Outdoor bedding and garden plants
2% Green plants
Of cut flowers purchased, about half are roses, a third or more mixed flowers, and the rest other single fresh flower types. Of roses purchased, 60% to 70% are red, with shades of pink, peach, and salmon the second most popular color category. For whom are they buying?
Men:
84% wife/significant other
4% friend
5% mother
3% daughter
5% other
Women:
24% mother
19% husband/significant other
13% daughter
14% self
12% friend
6% parents
2% grandmother
1% sister
9% other
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